Archive for December 2011
Putting Your Web Site on the Internet
December 20, 2011 | 
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You need a web server to put your web site on the internet. Sometimes, owning and maintaining a web server can cost money and it needs someone who knows what they are doing to maintain the server and the web-site.
A web host can do this for you. They provide equipment and other technical programs that are needed to build a customer a web-site. These hosting companies charge a monthly fee for the service of storing your web site and allowing your web site to be seen on the internet. Within that fee, it allows web-site visitor traffic to flow through their servers so people can view your site on the internet.
The physical web server does not live at the consumers home or business which means that the web host services are designated as outsourced services. So the hosting organization that you choose has the responsibility to maintain your site structure, files and web pages.
Many web hosts provide excellent services that help individuals and business owners. All the weight of maintaining the host servers and application fall on the hosting company and not the individual and as a business owner, this is great because there are so many technical routines that you have to do daily to maintain a server.
When you pick a web host to handle your internet server needs, you get the following:
**You streamline your internet costs getting the maximum from your hosting provider;
**Work with knowledgeable technicians; and pass IT control functions to the host so you won’t have to worry about maintaining servers and other equipment.
You can self publish your site and use the web host to handle the technical aspects of server management. The host that you choose will give you the capability to load your own site to the server for updates and revisions to your web page. Web hosting doesn’t include developing your site (unless they have a special development program) or customized programs. You can develop the programs (web-site or server side code) or have someone do it for you.
Web hosting is offered in many formats based on cost and infrastructure. There are different types of hosting services that you can choose from depending on what type of web development and web site that you want to host. Optimize your plan by understanding web hosting. No matter how great your website looks or how effective your SEO strategies are, if you don’t have the right web hosting plan, none of those would see the light of the day because your web hosting plan simply prevents them from being properly uploaded and viewed.
Web Site Hosting – An Easy Guide
Web Hosting – Made Simple
What is web hosting anyway? What do I get when I buy a web hosting solution?
To make thing clear from start let’s just say how it all works.
Web pages basically consist of text and images. Generically, the information contained by these files is called content. The look of the web page is called design.
In order to be accessible to online users, all these files must be stored on a web server. You can think of web servers as computers storing the files of tens or hundreds of web sites. These computers are all connected to the Internet through high-speed connection. When you access a web page, your browser connects to the web server that stores that page and downloads it to your computer.
So a web server is a must when you plan to share your web site content with online users via the Internet. There are thousands of web servers in the world, and there are companies that own them. Such a company is called web-hosting provider.
A web-hosting provider can have dozens of web servers hosting thousands of web sites. The web server computers are found usually in large numbers and are all housed in special buildings or sections of buildings called data center. Apart from the high-speed Internet connection, these locations are set up to ensure the optimum operational conditions and security for the web servers. HVAC (Heating, Ventilation, & Air Conditioning) control, fire protection, virus protection, data backup facility, power backup, even autonomy in case of disaster. Another term for the web servers in the data center is a web farm.
To be able to run your site properly you need a space on the web server to store your data and an Internet connection to it. The amount of data available to you on a web server is simply referred as space and is usually quantified in MB. The Internet connection needed so that your web site can be accessed online is referred as bandwidth and is also measured in MB or even GB.
Having the glimpse of the basics, it must be said that different web-hosting providers offer different space and bandwidth. Space and bandwidth are usually the main characteristics of a web-hosting plan.
The terminology associated with web hosting can be quite dazzling: virtual web hosting, dedicated hosting; co-locating hosting, shared hosting reseller hosting.
Shared Web Hosting
Shared web hosting or virtual web hosting are two terms for the same thing. Shared web hosting means that on a web server are hosted many web sites that all have a defined quota of HDD space and bandwidth. They all run simultaneously and there can be from hundreds to thousands of web sites on the same web server. Given the high number of web sites should you worry about exceeding the performance of the web server, issue better known as slow server response, meaning that your visitors will have to wait too long for your web pages to load.
That is usually not a real problem when dealing with serious web hosting providers, because the operational parameters of the web servers are monitored and appropriate actions will be taken in order to maintain the level of service contracted.
The greater number of web sites sharing the resources of a web server (HDD space, bandwidth, memory, CPU time), the web hosting provider can afford to offer its services at a lower cost. A minus would be that, even with high level of service, you will have to accept a slower server response time when choosing shared web hosting.
Reseller Web Hosting
When web-hosting providers offer their services, typically with a discount, to a third-party (a reseller that will thus become a web-hosting provider itself) and the latter subsequently offers web-hosting services under his branding. Indeed technically the reseller web hosting is very similar to shared web hosting, as many web sites end up sharing space and bandwidth on the same web server. The resellers usually are web designers or web developers who offer web hosting services as part of their integrated services. As the web-hosting provider offers resellers important discounts, the price they can offer is among the smallest in the industry.
Compared with the shared web hosting, this system has technical support problem. It takes time and communication problems may occur on the course of your problem from the reseller to the web-hosting provider. Unless your site is a personal web site or non-commercial one, this poor support issue is enough to not consider this your primary option.
Continuing this line of thought, how can you distinguish a reseller from a real web-hosting provider? It’s not the professional design of the web site, not even the support contact facilities offered as may resellers might have contracts with the provider on the technical support and the person taking your calls might be working for the provider and identify himself to you as an employee of the reseller. Solid company information is made available usually only by serious providers. The price, that can get as low as under 5$/month is another hint, but you should consider it carefully with prices dropping through the industry.
Dedicated Web Hosting
In dedicated web hosting one single web server is rented to a single customer. Although this is the common belief, web-hosting providers usually divide a single web server computer between up to three customers. On the other hand there are web-hosting providers that actually give an entire web server to a customer. Even with three customers sharing the web server, the dedicated web hosting option offers the customers the option to host more than one web site, configure the software to best meet the needs of his site or scale the available bandwidth.
The high prices combined with the availability of resources recommend this type of web hosting for highly important web sites such as e-commerce sites.
Co-location Web Hosting
Co-locating web hosting is similar with dedicated web hosting. The main difference is that while in dedicated web hosting the web server computer belongs to the web-hosting provider and is only rented by the customer, in co-locating web hosting the customer owns the web server computer. The web-hosting provider only houses the web server computer and sells bandwidth to the customer. This gives the customer using co-locating web hosting full control of the web server combined with the security of the data center.
Now you should be equipped with the necessary information to decide on you web hosting. You shouldn’t try and find the lowest price possible, but give some extra thought to the quality of service you are buying and to the support offered by a web host provider.
Posted in web site hosting | 
Tags: High Speed Internet Connection, Large Numbers, Web Page | 
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Website Maintenance – 7 Tips For Maintaining and Updating Your Website
Maintenance is essential whether it applies to your car, your garden or your website. A successful website requires ongoing maintenance so it can attract, educate and expand its client base and generate revenue for your business. This means a website is never completely finished. It is a work in progress just like keeping your garden weed free and producing food for your dinner table.
Simply having a website is not enough. If you expect consumers to find your web site… and consistently return to your website, you must provide them with new and useful content to keep them engaged. You can accomplish this by providing useful tips and information about topics related to your business on your website. Write articles or manage a blog that focuses on topics you know a lot about that also relate to your business.
In today’s world it is the norm that a prospective customer visits your website before contacting you. In many cases they will already have a good idea about your company, products, services and how it will serve their needs before you directly speak to them. It’s imperative that you provide them with useful content that will help guide them to doing business with you. Ensure your website content is up-to-date and relevant by regularly maintaining your website.
Seven important benefits of website maintenance are:
Ensures your website is up to date Keeps your customers updated with the latest information about your company Makes search engine spiders happy and increases your chances for higher search engine rankings Enhances your marketing and promotional actions Provides information about who’s linking to your site Improves your company’s brand image and aids in expansion Helps to solve and monitor possible operational problems and avoids potential catastrophes with clients
Seven useful tips for maintaining and keeping your website updated:
1. The main goal for maintaining your website is to keep your visitors coming back and attracting new consumers. If your site is not updated regularly, visitors will not bother to return. They need the latest and new information or resources to return back and find you. Hence, it is essential that you have fresh new content added regularly to your website.
2. Keeping track of your visitors’ activity on your website is essential. Website traffic analysis and statistics will help you plan more systematically for future business offerings and online activities. Try and use these statistics to your advantage and improve the features and pages where consumers visit the most.
3. Create a forum which allows your visitors to interact with each other and meet new people. This is a great way to increase the popularity of your website.
4. Create an e-newsletter which should contain articles, tips and tricks. This allows you to tell your visitors what’s new on your website, inform them about special deals, and any promotional, educational or newsworthy events.
5. Incoming links are very important for ranking higher in the search engine marketing game; therefore, try to build strong incoming links. Keep track of all these incoming links and check back on these links regularly to make sure they still have your link on their webpage especially if you have agreed to participate in a reciprocal link exchange program where you are linking back to their website. The Internet is constantly evolving; if you have outgoing links on your website to other sites and they no longer work, search engines will penalize you for broken links.
6. Provide a form where all web users have the opportunity to provide feedback and suggestions for your site. Accept any feedback you have received seriously and reply as soon as possible. Feedback given to you by your visitors will help you provide more targeted content and provide you with better ideas for improving your website.
7. In addition to your website content, the design of your website is very important. The most critical thing to keep in mind is to keep it simple, easy to use but appealing. Research other popular sites and high ranking competitor web sites for content and design ideas.
It’s never a good idea to build your website and believe it’s a finished product once you’ve decided to go live on the internet. Just having a website is not enough as the Internet is constantly evolving with new ideas and technology. So should your web site evolve to capture new traffic and provide a compelling reason for consumers to return to and patronize your business. Whether you take the time to regularly update and maintain your website yourself or seek the services of a professional web development company to do it for you, remember it’s a vital part of being successful on the Internet. Best of luck!